demographics and psychographics.
1) How do media companies classify (groups) potential audiences for their products? (think about demographics ) Through age, race, social class, gender etc 2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences ? Aspirer Explorer Mainstreamer Reformer Resigned Struggler Succeeder 3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! In my opinion, I think I belong in the succeeder and the aspirer because I like the fancy things in life and I aspire to do great things and I succeed in greatness. 4) Who are the target demographics for this Heat magazine front cover and why? (CAGE) I think the target demographics are the news reporters and from like 20s as they are into magazines. Also i think mainly women are targeted and ...
